Our Integrated Approach to Sustainability
Our approach to sustainability is built on a simple principle: reducing environmental impact through thoughtful design and operational efficiency rather than compensatory measures. We focus on four core areas — water sourcing, direct freezing, batch production, and efficient logistics — that work together to support lower energy use, responsible resource consumption, and processes designed to help reduce carbon-related emissions across production and distribution.
We focus on four core areas — water sourcing, direct freezing, batch production, and efficient logistics — that work together to support lower energy use, responsible resource consumption, and processes designed to help reduce carbon-related emissions across production and distribution.
01
Responsible Water Sourcing:
Sustainability Begins Underground
A sustainable approach to clear ice production must begin at the very source: water. Because water is both our primary ingredient and a finite natural resource, the way it is sourced directly influences environmental impact, energy use, and ice quality.
Our production uses groundwater sourced locally through a managed well system. This water is naturally filtered through geological layers, arriving clean and stable, which makes it well suited for clear ice production.
By using water extracted on-site or nearby, we significantly reduce the need for transportation, storage, and external water supply chains, helping to avoid the emissions, packaging, and energy use associated with moving water over long distances.
Because groundwater is naturally filtered, it typically requires minimal filtration before freezing. This allows us to avoid many energy-intensive purification processes and unnecessary chemical treatments, helping to reduce electricity use before freezing begins.
Efficiency in water usage is built into our process. By combining clean groundwater with precision freezing methods, we increase the proportion of usable ice produced from every litre of water. Fewer rejected blocks and less reprocessing help reduce water waste and support more efficient energy use overall.
02
Direct Freezing
Freezing water into clear ice is inherently energy-intensive, which makes efficiency essential. Rather than increasing energy input to correct imperfections, we focus on freezing methods designed to reduce waste and improve yield from the outset. At the core of our process is direct (directional) freezing, a controlled technique designed to freeze water predominantly from a single direction. As ice forms, air bubbles and remaining impurities are pushed away from the freezing front, resulting in consistent clarity without the need for repeated freezing or corrective processing. This controlled freezing method improves yield by increasing the proportion of usable ice produced in each cycle. As a result, fewer blocks are rejected and fewer re-freeze cycles are required, supporting more efficient electricity use per unit.
03
Logistics and Location
Our production facility is strategically located close to major transport hubs, including İzmir’s port and international airport. This proximity helps reduce first-mile transport distances and cold-chain time, supporting lower fuel use and more efficient energy consumption during distribution.
Shorter transport routes and more efficient logistics allow us to move ice with less handling and fewer unnecessary delays, supporting a more efficient distribution process overall. Each of these choices contributes to efficiency on its own.
Together, they form a connected system:
-
Groundwater sourcing supports lower energy use before freezing begins.
-
Direct freezing and batch production support more efficient energy and water use during production.
-
Efficient logistics help reduce unnecessary emissions after production.
By focusing on precision, restraint, and deliberate design at every stage, we produce clear ice with a lighter footprint — quietly, carefully, and responsibly.
04
Batch Production
To further improve efficiency, we employ batch production, freezing multiple units of clear ice simultaneously. This approach helps ensurethat freezer capacity is used more efficiently by avoiding under-loaded freeze cycles. By spreading the fixed energy required for freezing across a larger volume of ice, batch production helps reduce unnecessary energy use and supports more efficient energy use across production, without compromising quality or precision.
